Brian Colpak Provides 8 Tips to Keep Your Clients and Customers Satisfied
There are a number of stats that show just how important it is to keep your current customers satisfied.
Loyal customers can be worth ten times as much as the first purchase they make on average. It can cost as much as five times more to attract new customers than it does to retain existing ones. And 68% of customers who leave a brand do so because they didn’t like how they were treated.
As tech entrepreneur Brian Colpak says, customer satisfaction is key to boosting customer retention, reducing churn rate, maximizing sales, and even attracting new customers. Here are eight ways you can do that.
1. Respond Quickly
One of the best ways to show customers you care is by following up quickly after they reach out to you. Delayed response times cause customers to feel as though they aren’t appreciated. And customers who don’t feel appreciated don’t feel satisfied.
2. Educate Customers
It’s so easy today to keep customers in tune with what’s going on with your company and to educate them on various topics. You can post blog updates and social media posts practically for free. Help your customers learn something new about your products or about a topic on which you’re an expert, and your customers will keep coming back for more.
3. Reward Referrals
Word-of-mouth is an extremely powerful marketing tool. It can boost sales and expand your reach dramatically. Incentivize customers to refer others to your company. Give discounts on future purchases, free swag, or even cash rewards for doing so.
4. Reward Purchases
A great way to retain customers is to reward them for their purchases. You can set up simple reward programs that award customers points every time they spend money with your company. These points can then be redeemed for discounts, free products, or other benefits.
5. Ask for Feedback
By asking customers for feedback about your company, you’ll be making them feel part of the process. Today, customers like to feel as though businesses are listening to their thoughts and then responding to them.
6. Act on the Feedback
Brian Colpak reminds business owners that it’s essential to act on the feedback customers give. Simply listening is not enough. When you make changes or adjustments to your products or services based on customer feedback, communicate that you’re doing so. This shows customers that you truly value what they think of your company.
7. Live Up to Your Promises
A quick way to make customers angry is to not live up to your promises. Whether you make these promises individually or through a marketing message, it’s important to always follow through on what you say. If you’re going to fall short of expectations, make sure to communicate as much — and then work on resurrecting the problem.
8. Be Convenient
People are so busy today that they want to do business with companies that make things easy and convenient. Whenever possible, make purchases, research, and communication easy and simple. Use online tech tools and social media as much as possible to help you achieve this goal.
About Brian Colpak
Brian Colpak is a tech entrepreneur and the founder of Continental Global. After spending most of his career in managerial positions, he founded and led a company that was recognized as one of the top 100 fastest growing companies in Massachusetts before starting his current company. These days his main focus is on an upcoming project in Dubai.