Brian Colpak Explains 9 Tips Any Entrepreneur Can Use to Improve Their Customer Service

Many entrepreneurs focus a lot of their time and effort on the products or services they provide.

They focus on seeing those ideas materialize into actual offerings. They focus on building teams of people who can help them get the business off the ground. They focus on marketing the offerings so they can gain customers.

But many forget to initially focus on customer service. Today, a customer experience is essential for any successful startup.

Customers who feel they are treated well will come back for more and even refer you to new customers. Those who don’t have a great experience will do just the opposite — draining your limited resources and forcing you to acquire new customers.

In this article, tech entrepreneur Brian Colpak gives nine tips that any entrepreneur can use to improve their customer service.

1. Invest in Training

It’s your job as the business owner to find people who inherently have some of these skills and then train them on the specifics of how your company does things.

2. Set High Standards

Setting high standards for your company as a whole will trickle down from the executive team to management to employees. Your customers will notice this and get a better experience because of it.

3. Establish a Good Culture

4. Set Clear Paths

When employees know their roles inside and out, it ultimately results in the customer being served better.

5. Automate in Smart Ways

Others are using online chatbots in similar ways that can significantly speed up solutions to common problems. In the busy world around us, customers appreciate saving time.

6. Integrate Tools

Brian Colpak suggests every company should invest in the proper technology to make sure their employees can help customers quickly and efficiently. There’s nothing more embarrassing than asking customers to hold because computers are crashing or taking forever to load.

7. Understand Touchpoints

They’re interacting with you when they’re using your products/services or seeing advertising about your company. In other words, customer service is something you always need to be thinking about.

8. Get Feedback

Conduct surveys on the phone and online. Ask for feedback whenever you can. Incentivize customers to tell you how they feel. This is invaluable information.

9. Respond to the Feedback

Make necessary changes to how you do things based on the best feedback you get. Then, communicate to your customers that you made these changes based on the feedback they gave you. Customers will appreciate knowing that you listened to them.

About Brian Colpak

Brian Colpak is a tech entrepreneur and the founder of Continental Global.